Maps in Action
Real estate with a twist – an Australian-first campaign
One of Australia’s most iconic organisations has recently launched an exclusive campaign – offering people the chance to purchase a virtual patch of sky along the flight paths they cross on a daily basis to complete rescue missions.
The Royal Flying Doctors Services’ (RFDS) ‘Buy the Sky’ campaign targets a new generation of supporters who want to help the organisation deliver life-saving work to their fellow Australians.
Although donors won’t actually ‘own’ the sky, they will be able to choose a name for their virtual patch and they’ll receive a digital certificate showing their name written in the sky. Supporters can also opt-in to receive Flight Alerts indicating how often a RFDS plane is flying through the specific patch of sky.
In order to offer supporters the chance to buy the sky, the RFDS worked with MapData Services to map the sky along their flight routes into squared kilometre patches.
MapData Services provided the RFDS with a grid overlay of all its flight routes across Australia – so they could accurately pinpoint the specific location of each virtual sky patch.
Anyone can show their support for this life-saving organisation by ‘buying’ a patch of sky along one of the RFDS’ flight routes for just a $50 donation.