Maps in Action

Maps help churches engage community

31/08/2012

Maps help churches engage community

The starting point

In 2008, NCLS Research was tasked to develop a community engagement resource for more than 7,000 churches from 22 denominations across Australia.

Their solution was to develop highly visual and easy-to-use Community Social Profiles (CSP) of the area surrounding each church, to help church leaders better understand and connect with their communities.

Our solution

NCLS required maps of the area surrounding each church, which could be used as a basis to link Census data and information obtained through Church Life Surveys of local churches.

MapData Services sourced base map data through RoadNet Presentation, a database of street centrelines, attributed with names and road type.

The MapData Services team then geocoded each church location, so the churches could be accurately plotted on a map and linked with Census data.

The resulting Community Social Profiles highlight several topics relevant to church ministries in a series of thematic maps, visualising relevant community information such as age, education, cultural background, income and housing.

The bottom line

MapData Services’ RoadNet Presentation map enabled Census data relevant to ministry planning to be put into a geographic context. For example, NCLS can now generate a map displaying where concentrations of families with children under five live in their local area.

By presenting data in the visual format of a map, local church leaders can gain a clearer understanding of their local community and focus ministerial attention on specific local needs.


Maps help churches engage community Maps help churches engage community Maps help churches engage community