Developed for Godfrey and Company (Godfreys) by digital mapping specialists MapData Services (MDS), the app allows onsite adjusters to take location, time and date-stamped photos and videos of property damage, add relevant commentary and immediately upload to a central claim system to be finalised.

Godfreys Operations Manager Lindsay Davidson said the app integrates seamlessly with the company’s proprietary systems to help speed up the claims process and deliver information directly to personnel at the office within minutes of being captured onsite.

“Behind an easy to use front end the app interrogates our system in real time to ensure that photos and videos are saved against the right claim,” Mr Davidson said.

“With information then transmitted and available to other personnel across the business, the claims process can get underway sooner.”

MDS General Manager Brett Madsen said, while many companies have customer-facing apps, few understood the benefits of utilising them internally.

“The ability to integrate with customer relationship management software means personnel across the organisation can see how a claim is progressing at any time,” Mr Madsen said.

“Apps can be further customised to streamline workflows beyond claims assessment into areas like customer service centres. Even contractors and tradies can be notified when to start repairs.

“Business can leverage greater returns from their existing system while at the same time lifting business efficiency and increasing customer satisfaction.

“It’s not a complex or expensive technology, just clever and intuitive; anyone that can use Instagram can use this app.”