Working With Data

With the explosion of the digital age, many organisations have found their once manageable pools of data have grown into vast, almost uncontrollable information reservoirs – and as a result, we’ve seen the birth of the Big Data phenomenon.

But working out how to drive value from Big Data is proving to be a challenge for many organisations.

Gary Johnson, a Principal Consultant at Geographic Information System (GIS) specialist Esri Australia, says that mapping technology is the lifeline that will save businesses from drowning in the abyss that is Big Data.

“IBM estimates that more than 2.5 quintillion bytes of data are created each day, while 90 per cent of data currently held has been created in the last two years alone.

“Using traditional data management techniques to deal with Big Data is like trying to carve your way into Fort Knox with a spoon – most likely, you’ll expend a lot of time and energy and achieve no more than to just scratch the surface.

Data mapping technologies offer business leaders the best opportunity to leverage this information.”

MapData Services Data Manager Edwin Haverkamp says location-based data and mapping technologies can add greater meaning and context to information.

“By drawing on mapping technology and location-based data, organisations can sort their information based on a common theme and translate their data into rich map-based imagery.

“By looking at information from this geographic view, users can easily visualise data, understand its implications – and draw conclusions that might have been overlooked if the information was presented in a spreadsheet or graph.

“It’s a view smart businesses can’t ignore – as it shows exactly where the big deal is in your Big Data.”

To learn more about how a geographic view can improve your data managements strategies, contact the MapData Services team today on +61 2 8436 2800.