Indoor positioning and tracking high-value assets
By Lukas Divis, Business Development Manager20 Jul 2016
A growing number of organisations using mobile assets – including equipment, machinery and staff – are turning to location technology, thus making indoor positioning and tracking an essential tool to manage and optimise internal assets and environments.
Whether we’re talking hospitals, universities or shopping centres, all of these venues face the same issue: the sheer size of the space creates a range of unique challenges.
Having a solution in place to improve visitor experience and quickly locate key assets mitigates this problem, and also provides insights into how a space is used, why people interact, or don’t interact, with a specific area, and the locations which offer potential or pose risk.
Outdoors, navigation issues are easily solved with GPS. However, the satellite signals that work with this technology are unable to penetrate solid structures.
Indoor positioning calls on a variety of signal types. Wi-Fi and Bluetooth are ubiquitous, while visible light communication (VLC) is an emerging technology.
By capturing these signals, indoor mapping technologies make routing, asset tracking and resource monitoring a reality within buildings – allowing venues to meet modern-day visitor expectations and solve complex commercial problems.
Indoor routing and navigation can guide shoppers from the parking lot to their product of choice and back again, and help visitors make their way around hospitals, universities and entertainment venues – anonymously or as an identified user.
Visitor analytics provides valuable insights into behaviour within specific areas, allowing venues to maximise their space, drive more traffic towards marketing displays and eliminate crowd bottlenecks. The data informs smarter business processes, ensuring an improved overall visitor experience.
Indoor tracking lets hospitals, warehouses and research facilities efficiently locate high-value assets – saving time and money. In a hospital, for example, knowing where doctors and vital equipment are during an emergency could be lifesaving. The technology can also be used to improve security – in a correctional facility for instance – by monitoring the movements of people in near real-time.
By reducing the time needed to gather and analyse indoor operational data, businesses can create a better indoor environment for visitors and staff.
The knowledge gained by these technologies provides rich insights and enables precisely targeted business opportunities. It offers an overarching view previously unobtainable indoors, and it changes the way we interact and behave in specific spaces – delivering value to businesses, clients and consumers.
That’s why this technology is considered disruptive, and so important.