3D technology unlocks new virtual world for NZ businesses

By Alicia Kouparitsas28 Nov 2012

After taking the U.S by storm, a new technology that empowers organisations to conduct their operations in a life-like 3D digital world, has hit New Zealand’s shores.

In a move expected to shake up traditional data management practices, digital mapping and data experts MapData Services (MDS) has announced they are providing New Zealand users with access – for the first time – to the world-leading earthmine 3D technology.

MDS General Manager Cassandra Barker said the technology would bring a new era of organisational data management and analysis to New Zealand.

“Managing information from a geographic, map-based perspective has become common place in today's business environment – but user expectations have grown beyond flat, 2D imagery,” Ms Barker said.

“Through MDS' partnership with earthmine, we are providing New Zealand organisations with a way to create a compelling ‘real-life’ digital experience that transports the user into a dynamic virtual world.

“For a staff member in a government department, this could mean performing audits on council assets – such trees or roads – from their computer, without having to make a trip into the field.

“For retailers – it could mean providing customers with an ‘augmented reality’ mobile app that creates a highly personalised, cutting-edge shopping experience.

“Real estate agents could use the technology to virtually show prospective buyers around properties and neighbourhoods – without actually leaving the office.

“The implications of this partnership are enormous – and as the region’s leading digital mapping specialists, we are eager to start delivering this capability to New Zealand businesses.”

Ms Barker said unlike other imagery software solutions on the market, the end-to-end earthmine solution has plug ins for seamless integration with major Geographic Information System (GIS) technology, including AutoCAD and the world-leading Esri ArcGIS platform.

“GIS professionals will now be able to view their spatial data and analysis in the context of the real world,” said Ms Barker.

“Users can easily navigate their geodatabase in 3D and layer spatial information on top of vivid real-world imagery to achieve a new and incredibly detailed perspective of a situation.”

As part of the earthmine solution, users are able to collect their own data – or tap into a library of pre-existing 3D street level imagery to create a visual experience unlike any other.

Ms Barker said the onset of location-aware 3D technology was coming at the right time for progressive New Zealand businesses – many of which are already leveraging location-based technology.

“Hundreds of organisations across the country already use mapping in their day-to-day business – whether it’s to provide store locations to customers, or manage their assets or analyse their data,” said Ms Barker.

“New Zealand’s businesses are ready to take it to the next level – and the team at MDS is keen to start adding that third dimension to traditional digital applications.”

MapData Services is the leading digital mapping and location-based data company in the Asia Pacific region.

The company is renowned for working with a broad range of organisations in New Zealand, from ANZ to Statistics New Zealand. 

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