Solutions for Consumer Business

In the increasingly competitive consumer environment, businesses are challenged to find smarter, more efficient ways to engage with their customers.

Australians are some of the greatest users of smartphones worldwide – and marketers are often tasked with generating new ideas on ways their businesses can connect with consumers via this platform.

MapData Services translates these big ideas into commercial realities.

As specialists in mobile apps and mapping solutions, we use cutting-edge technology and the nation’s most authoritative data sets to help our clients realise their business objectives.

We’ve worked with thousands of companies in fields including banking, insurance, health, retail, franchises and telecommunications – just to name a few – to deliver user-friendly apps and web-based maps that connect with consumers.

But we’re not just experts in mobile apps. We also provide ‘behind the scenes’ mapping solutions that help organisations translate information into business insights and commercial opportunities.

By presenting various types of data on a map, our technology generates a new perspective on information and delivers valuable intel when conducting market research, determining sales territories, or selecting new store sites.

Whether it’s helping consumers locate retailers on their smartphones; or determining the most profitable location to set up a new branchMapData Services are experts in crafting smart business solutions.

Direct messaging dictates dinner decisions

Direct messaging dictates dinner decisions

Demographic profiling has been used to improve advertising ROI for one of Australia’s largest fast-food chains.

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Mapping app helps Crust rule Supreme

Mapping app helps Crust rule Supreme

Multi-award winning franchise, Crust Gourmet Pizzas, approached MapData Services in January 2009, seeking an innovative way to manage its franchise territories. Firstly, they required a way to effectively analyse and assign sales territories. Secondly, they needed a mapping solution that could integrate with their online ordering system, to ensure that when customers entered their addresses in an online form, the correct details of the nearest store would be returned.

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Brush up on your local Mary Kay consultant

Brush up on your local Mary Kay consultant

Mary Kay turned to MapData Services for a clever solution which would allow its customers to quickly and easily locate their nearest or current beauty consultant at any time of the day.

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