Maps in Action
Healthy lifestyle choices help streamline health cover18/05/2015
Private health insurers are using data on alcohol, tobacco and health food expenditure to better personalise policyholders’ cover.
Direct messaging dictates dinner decisions11/02/2015
Demographic profiling has been used to improve advertising ROI for one of Australia’s largest fast-food chains.
Mapping data prepares insurers for a wild summer18/12/2014
Insurers are using smart mapping data to anticipate and analyse the risks associated with natural disasters.
G-NAF integral to geographic framework for ABS Census10/09/2013
Location based data is a critical input for the Australian Bureau of Statistics (ABS) in conducting the Census, the largest peace time operation undertaken in Australia. The ABS draw PSMA Australia’s national asset of comprehensive, quality and accessible spatial knowledge.
Travel companion drives truckies to BP05/06/2013
Travel companion drives truckies to BP: Clever new tool helps truck drivers locate all the long-haul services they need.
Diabetes Queensland has turned to digital maps to generate awareness of the rise in the rate of the disease across the state.
City sourced feedback puts Adelaide on the map27/11/2012
With the rise and rise of social media and smartphone usage - plus more widespread mobile internet connectivity - Adelaide City Council was keen to explore new interaction channels to engage their community
ANZ goes super-regional with locator app31/10/2012
MapData Services developed the Find ANZ app - a smart phone application that arms ANZ customers with simple and accurate directions to their closest banking service.
Maps help churches engage community31/08/2012
Thanks to MapData Services, local church leaders can gain a clearer understanding of their local community and focus ministerial attention on local needs.
MapData Services put street sweepers on track30/08/2012
The City of West Torrens are using FleetTrack to monitor fuel efficiency, mileage, operational locations and the regularity of their street sweepers.
Locators drive greater business to Caltex27/08/2012
MapData Services has worked with Caltex for more than a decade, implementing mapping technology across their various online communication channels. Our relationship started when Caltex came looking for a way to provide their customers with easy access to information on all 1,800 of their StarCard accepting sites.
Mapping app helps Crust rule Supreme22/08/2012
Multi-award winning franchise, Crust Gourmet Pizzas, approached MapData Services in January 2009, seeking an innovative way to manage its franchise territories. Firstly, they required a way to effectively analyse and assign sales territories. Secondly, they needed a mapping solution that could integrate with their online ordering system, to ensure that when customers entered their addresses in an online form, the correct details of the nearest store would be returned.
Real estate with a twist – an Australian-first campaign
One of Australia's most iconic organisations has launched an exclusive campaign offering people the chance to purchase a virtual patch of sky.
Brush up on your local Mary Kay consultant
Mary Kay turned to MapData Services for a clever solution which would allow its customers to quickly and easily locate their nearest or current beauty consultant at any time of the day.